Jul. 26

The Summer Dilemma for Men – To Shave or Not to Shave?




There is no ques­tion accord­ing to new Cana­dian Sum­mer Sur­vey by BIC® Flex 4™


It’s the age-old ques­tion… is a man’s scruff or unshaven appear­ance more accept­able in the sum­mer?  Despite the roman­tic notion that sum­mers in Canada are foot­loose and care­free, a new sur­vey com­mis­sioned by BIC® Flex 4™ dis­pos­able razors has uncov­ered a sea­sonal secret:  men’s groom­ing habits actu­ally strengthen in the sum­mer months.


A sur­pris­ing 93 per­cent of men shave either the same or more often in the sum­mer – and for good rea­son.  Whether at work or at play, the BIC® sur­vey shows the major­ity of Cana­di­ans want a smooth-faced, well-groomed guy.  Cana­di­ans believe that keep­ing up appear­ances at work is key with an over­whelm­ing 88 per­cent of those sur­veyed say­ing it is impor­tant to keep facial hair well-groomed at work.  And at play?  When it comes to kiss­ing their man, almost two-thirds of women (62 per­cent) pre­fer their guy to have a soft, smooth shave.  Well-groomed facial hair comes in a dis­tant sec­ond at 27 per­cent of respondents.


The Shav­ing Season

“BIC is ready to help guys put their best face for­ward,” says Pasqua Chimi­enti, Brand Man­ager, Shavers, BIC Inc.  “We often think of fall as the time to focus on groom­ing, but our sur­vey shows that sum­mer is equally as impor­tant – maybe it’s because the hockey play­off beards are finally gone!  The good news is that tech­no­log­i­cal advances – from piv­ot­ing heads to lubri­cat­ing strips – make it easy and afford­able to get a great shave every time.”


In addi­tion to great razors, BIC also offers a few shav­ing tips to help guys keep it smooth this sum­mer and beyond:

1.         Shave in the morn­ing.  Your skin is at its best after a night’s rest.

2.         Wash your face first.  Clean skin will help pre­vent infection.

3.         Use hot water.  Humid­ity and warmth increase skin elas­tic­ity and soften the tough­ness of hair.

4.         Apply shav­ing cream or gel in a cir­cu­lar motion.  This soft­ens and lifts your hair and smoothes the skin for a closer shave with less irritation

5.         Use both hands.  One to hold the razor; the other to pull and stretch your skin.  BIC® Flex 4™ razors help in this area thanks rub­ber guard bar that gen­tly stretches the skin for a more pre­cise shave.

6.         Remem­ber hair grows in dif­fer­ent direc­tions on your face.  First go with the grain, then go against the grain.

7.         Keep con­trol.  Use short strokes.  Don’t press too hard.  The four spring-mounted blades and piv­ot­ing head of the BIC® Flex 4™ help to dis­trib­ute pres­sure and eas­ily fol­low the sen­si­tive con­tours of the face.

8.         Don’t for­get to rinse.  When you’re fin­ished, rinse your razor under hot run­ning water – it’s the most hygienic and effec­tive way to clean it.

9.         Splash your face with cold water.  It will close up your pores.


Smooth Cana­di­ans

The BIC shav­ing sur­vey also uncov­ered some inter­est­ing dif­fer­ences in var­i­ous regions of the country:

·                Cow­boys are smooth char­ac­ters!  An aston­ish­ing 95 per­cent of respon­dents in Alberta said that being well-groomed at work is impor­tant – ahead of the national aver­age of 88 percent.

·                When it comes to want­ing a smooth-faced guy for kiss­ing, Alber­tans lead the way here too.  Seventy-nine per­cent of west­ern women say “yes” to smooth, well above the national aver­age of 62 percent.

·                Ooh-la-la!  French speak­ing Cana­di­ans are anti-scruff with 71 per­cent of these respon­dents want­ing that smooth feel­ing when up close and personal.


BIC offers men a vari­ety of options to help them make the most of every shave.  The BIC® Flex 4™ dis­pos­able shaver fea­tures four inde­pen­dent, spring-mounted blades for an ultra-soft shave with a lubri­cat­ing strip with aloe and vit­a­min E for a smooth glide.  BIC® Flex 4™ is sold in three packs at most major drug stores and depart­ment stores across Canada ($6.69 — $8.99).


About BIC Inc.

BIC Inc. (Canada) is a sub­sidiary of BIC Cor­po­ra­tion (www.bicworld.com), a lead­ing dis­trib­u­tor of sta­tionery prod­ucts, lighters and shavers. Since its found­ing more than 50 years ago, BIC has hon­ored the tra­di­tion of pro­vid­ing high-quality, afford­able prod­ucts to con­sumers every­where. Through this unwa­ver­ing ded­i­ca­tion, BIC has become one of the most rec­og­nized brands in the world today.



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» 2 Responses to “The Summer Dilemma for Men – To Shave or Not to Shave?”

  1. RonNasty64
    July 27th, 2012 at 3:34 pm

    Can these be used for Manscaping?

  2. 2
  3. lori butler
    July 27th, 2012 at 8:26 pm

    my teenage boys need to shave.. be great for them to try