Posts Tagged ‘Tetley Tea’

Strategic Objectives Scores a Sweet Deal with WagJag!

Wednesday, March 21st, 2012

Strate­gic Objec­tives Scores a Sweet Deal with WagJag!


My all time favorite Cana­dian PR Com­pany, Strate­gic Objec­tives, scored a sweet Ddal with Wag­Jag!

Head­quar­tered in Toronto with asso­ciates across Canada, Strate­gic Objec­tives pro­vides Smart Ideas and Bet­ter Solu­tions to many of Canada and the world’s lead­ing brands includ­ing: The Hudson’s Bay Com­pany; Pfizer; Dyson; M&M Meat Shops; Transat Hol­i­days; Koodo Mobile; Kruger Prod­ucts; Build-A-Bear Work­shop; YUM! Brands; Green & Black’s Organic; Tet­ley Tea; and TOMS, to name but a few.



Named IABC/Toronto PR Agency of the Year in 2011 and 2009 and win­ner of the CPRS Toronto PR Cam­paign of the Year Ace Award in 2011, 2007, 2006 and 2003, Strate­gic Objec­tives has won numer­ous top inter­na­tional awards for cre­at­ing world-leading, brand-building inte­grated pro­grams that deliver mea­sur­able results. It is the only Cana­dian firm to receive the exclu­sive United Nations Grand Award for Out­stand­ing Achieve­ment in Pub­lic Rela­tions and to be named to the PR News Top Ten CSR A-List 2012.


Addi­tional hon­ours include: 12 IPRA Golden World Awards of Excel­lence, includ­ing Most Cre­ative; 25 IABC Gold Quills; three con­sec­u­tive CMA (Cana­dian Mar­ket­ing Asso­ci­a­tion) Awards for Best PR Pro­gram in Canada; and many more. A mem­ber of Pin­na­cle World­wide, the Strate­gic Objec­tives team includes more than 40 PR pro­fes­sion­als in its Toronto offices, includ­ing a fully-bilingual équipe.


Visit and fol­low them on Twit­ter @SO_pr






Cana­dian PR pow­er­house Strate­gic Objec­tives is pleased to wel­come top Cana­dian group-buying site, and, to its ros­ter of blue chip clients. The firm will make news with an inno­v­a­tive strat­egy and a cal­en­dar full of excit­ing PR, social and real-world activ­ity on both a national and regional scale for Wag­Jag this com­ing year.


Strate­gic Objec­tives is well-known for its cre­ative approach and big picture-thinking,” says Sara Burke, assis­tant brand man­ager, Torstar Dig­i­tal, the par­ent for Wag­Jag and Jaunt. “Our part­ner­ship began in 2011 when we launched our online Hol­i­day Gift Shoppe to great response from tra­di­tional and social media, and deal-seekers across Canada. We’re look­ing for­ward to a bright 2012 as we con­tinue to bring awe­some Wag­Jag deals to Cana­di­ans coast-to-coast.”


“We’re delighted to col­lab­o­rate with Wag­Jag and Jaunt and bring new life to their fan­tas­tic space through care­fully crafted tra­di­tional and dig­i­tal tac­tics,” says Deb­o­rah Wein­stein, pres­i­dent, Strate­gic Objec­tives. “Though the deals live online, it’s our goal to bring their hand­picked selec­tion of adven­tures, expe­ri­ences, and ser­vices into the real-world through holis­tic, inter­ac­tive and sus­tained campaigns.”





About Wag­Jag

As one of the largest group-buying sites in Canada, offers deals on every­thing from restau­rants, to spa ser­vices, to adven­tures and more. By bring­ing together a mass group of peo­ple with com­bined pur­chas­ing power, Wag­Jag offers up to 90 per cent off of fea­tured prod­ucts, ser­vices and pur­chases at favourite stores.




About Jaunt
In part­ner­ship with Wag­Jag and Trav­e­lAlerts, Jaunt offers care­fully cre­ated get­away adven­tures, mini-breaks and stay­ca­tions.  With a click of the mouse, Jaunt will pro­vide you with a hand­picked menu of local travel oppor­tu­ni­ties that are expertly planned, pack­aged and priced at up to 60 per cent off.  Each Jaunt offers a com­plete expe­ri­ence that includes hotel accom­mo­da­tions and other delights such as win­ery tours, spa pack­ages, gourmet meals, out­door adven­tures and more.










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CoolCanucks Review of Tetley Perk Tea!

Friday, November 25th, 2011




Tet­ley Tea is a huge favorite among Cana­di­ans, and hav­ing the wide vari­ety of dif­fer­ent types and tastes to choose from makes Tet­ley that much more appealing.

I am not really a cof­fee drinker, and never really was. My friends say that this is the rea­son that my teeth are so white! :) I do how­ever lean towards tea to relax me, and tea is part of my nightly routine.



Now Tet­ley has come up with a truly neat inven­tion of tea called Tet­ley Perk.





Canada’s first and only Tea with the caf­feine of cof­fee, steeped in the good­ness of tea!

As the cold weather sets in, the morn­ings may be get­ting darker, but Tet­ley gives Cana­di­ans an all new way to rise and shine with Tet­ley Perk. Start­ing in Novem­ber, as the ket­tle whis­tle blows, Cana­di­ans will be the first in the world to wake-up to the only tea in Canada that con­tains the same amount of caf­feine as cof­fee. Steeped in Tetley’s 170 year old tea-making tra­di­tion, Tet­ley Perk quenches Cana­dian tea lovers’ thirst for a deli­cious cup of orange pekoe tea that tastes just like their beloved Tet­ley orange pekoe but has all the perk power of a coffee!

“Tet­ley is as com­mit­ted to inno­va­tion as it is to pro­duc­ing the finest qual­ity teas,” says Kathy Grant-Munoz, Senior VP– Mar­ket­ing and Sales  “We know that our con­sumers love to enjoy a deli­cious cup of Tet­ley tea through­out the day and that they appre­ci­ate all the health ben­e­fits tea has to offer. Our research shows that many Cana­di­ans also like the caf­feine they get from cof­fee and now they can get both with our new Tet­ley Perk.  It’s an inno­va­tion sparked by a con­sumer need and for the moment – it’s only avail­able here in Canada.”


Putting the Perk into Tet­ley Perk

Tet­ley Perk’s tasty Orange Pekoe blend is enhanced with nat­u­rally sourced caf­feine extract. The total amount of caf­feine in each 175 ml cup is 100 mg – the same as a cup of cof­fee. This com­pares to the orig­i­nal Tet­ley Orange Pekoe that con­tains a mod­est 34 mg of caf­feine. If you enjoy a Tet­ley Perk at break­fast, you could eas­ily con­sume an addi­tional eight cups of orig­i­nal Tet­ley Orange Pekoe and still stay under Health Canada’s rec­om­mended daily intake of caf­feine, which is 400 mg of caf­feine a day.


Tea is the most con­sumed bev­er­age in the world after water,” says Kathy. “It’s hugely pop­u­lar and experts agreed that it has many ben­e­fits such as con­tain­ing healthy antiox­i­dants and being great for hydra­tion. Tet­ley Perk offers the best of both worlds – all the ben­e­fits of tea with a greater caf­feine boost when you need it. Tea has been con­sumed for cen­turies and as far as we know this is the first time it’s been perked-up!”


Com­ing in Novem­ber to a Gro­cer Near You

Tet­ley Perk is packed in a 72 count box ($4.99) and will reach full dis­tri­b­u­tion from coast-to-coast in Novem­ber – just when Cana­di­ans need it most!



Tet­ley: Canada’s Tea Leader Naturally!

Tet­ley, Canada’s best sell­ing tea, offers more than 50 dif­fer­ent flavours and for­mats, includ­ing: new Tet­ley Perk as well a wide vari­ety of pure and nat­ural green teas, herbal teas, spe­cialty flavoured black teas, red teas as well as their  orig­i­nal orange pekoe tea.  For more infor­ma­tion on Tet­ley please  find us on face­book at Tetley.canada  or visit our web­site at


I tried the new Tet­ley Perk Tea and enjoy drink­ing it, not to men­tion that it con­tains all the caf­feine of cof­fee but its tea so it tastes  a lot bet­ter :)

I also passed along some to my mother and both sis­ters, as well as my friend Deb­bie. Their thoughts were of course the exact same thoughts as mine! Tet­ley did it again! They excelled in invent­ing such a great new tea for all of the die-hard tea drinkers out there, just like me!

Be sure to watch for it at your local gro­cery store soon. Tet­ley Perk is packed in a 72 count box ($4.99) and will reach full dis­tri­b­u­tion from coast-to-coast in Novem­ber – just when Cana­di­ans need it most!




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Canadian Contest ~ Canadian Parents Canada — Win a Tetley Tea gift pack

Thursday, February 10th, 2011


Enter this con­test once from Cana­dian Par­ents Canada for your chance to Win a Tet­ley Tea gift pack!

Con­test ends on Feb­ru­ary 13th, best of luck CoolCanucks!!


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