Posts Tagged ‘BIC Canada’

Step Into Summer AND Your Bathing Suit with Confidence!

Friday, June 7th, 2013

BIC® Soleil® Fit­ness Expert shares her tips and tricks on

how to con­fi­dently get bathing suit ready

Sum­mer is just around the cor­ner and Cana­dian women are get­ting their bod­ies ready by mak­ing sure that their legs are in flaw­lessly smooth shape and mak­ing sure their bikini area is trimmed so that they feel their best for swim­suit sea­son. A recent sur­vey of female adults by BIC® Soleil® — an indus­try leader and inno­va­tor for devel­op­ing pre­mium dis­pos­able shavers that meet the needs of women – reveals that nearly 50% of Cana­dian women hate bathing suit shop­ping (only 7% said they loved bathing suit shop­ping).* To help women tran­si­tion into the new sea­son AND into bathing suits with con­fi­dence, BIC® Soleil® has intro­duced its new BIC® Soleil® Shave and Trim, the first 2-in-1 dis­pos­able shaver that allows women to groom all body parts, includ­ing the most sen­si­tive spots, with one product.







“It’s no sur­prise that shop­ping for a bathing suit is an unpleas­ant expe­ri­ence for many women,” says Alli­son Ethier, Cana­dian Fit­ness Cham­pion, Nutri­tion Con­sul­tant and Model. “As some­one who spends a lot of time com­pet­ing and being judged in a bathing suit, I know how impor­tant it is to feel con­fi­dent when show­ing so much skin.”

Alli­son has part­nered with BIC® Soleil® Shave and Trim to encour­age all Cana­dian women to cel­e­brate self-confidence and set their bathing suit bod­ies free for the summer.

“It’s all about pick­ing the right bathing suit that works with your body type,” says Alli­son. “Pair the right bathing suit with sleek legs and a smooth bikini area and you will instantly feel more confident.”




Body Type #1: Straight

“Straight with very few curves, this body type is small all over and needs a swim­suit to add vol­ume and curves to the waist, butt and hips. Great one piece options include cut-out sides, strap­less with ruch­ing at the top and moulded cups or inserts for added lift. For biki­nis, look for a hal­ter or V-shaped top and a bot­tom with fun side ties to add vol­ume to the hips.”


Body Type #2: Pear Shape

“Pear shape body types have an over­all smaller upper body and are larger on the bot­tom. To add bal­ance and cre­ate a more sym­met­ri­cal shape, ‘pin-up girl’ style one-piece swim­suits are a fan­tas­tic option; look for some­thing with a plung­ing neck­line or ruf­fles around the top to draw the eye upward. For two-piece swim­suits, a skirt-style bot­tom works well with a top of the same colour. Go for a darker shade for a slim­ming effect!”


Body Type #3: Curvy/Hourglass

“Curvy/hourglass shaped women are gen­er­ally look­ing for sup­port and cov­er­age in a bathing suit. Try to avoid one-piece suits alto­gether as this tends to cre­ate a boxy look. Go for a top that has seam­ing under the bust; V-shape, hal­ter or one-shoulder are all great options for added sup­port. Darker bot­toms in a solid colour or small pat­tern work well to bal­ance out the figure.”


Body Type #4: Athletic

“For women with an ath­letic shape, look for a swim­suit that has more fem­i­nine cuts and details to bal­ance out a less curvy fig­ure. Any­thing with ruch­ing, detail, and tapered bot­toms in the back will give a curvier appearance.”


Body Type #5: Apple Shape

“Apple shaped women tend to hold weight in the mid-section, with thin­ner arms and legs. To add def­i­n­i­tion to the waist, a one-piece swim­suit with a cute belt is a great option. Also try colour block­ing on the sides, which cre­ates the look of a more defined waist. For two-piece suits, try a hal­ter or deep V shape to bring the eye upward, with an empire bot­tom to accen­tu­ate the waistline.”






Inno­va­tion Now in a Women’s Shaver

When it comes to groom­ing the bikini area, almost half of Cana­dian women between the ages of 18–34 sur­veyed said that they often expe­ri­ence skin irri­ta­tion and red­ness. Using a shaver that has a bikini area trim­mer is an excel­lent tool to trim the area with bet­ter pre­ci­sion and less irritation.

  • Three flex­i­ble blades and a piv­ot­ing head for a flaw­lessly smooth shave
  • Lubri­cat­ing strip with Vit­a­min  E, for a silky smooth shave
  • Slide-on/slide-off trim­mer head for safe, sim­ple and easy bikini trim­ming that allows just the right length
  • Piv­ot­ing head with rub­ber grip for ulti­mate comfort


BIC® Soleil® Shave & Trim is avail­able at most major drug stores and mass mer­chants across Canada ($6.98 — $9.99).


About BIC Inc.

BIC Inc. (Canada) is a sub­sidiary of BIC Cor­po­ra­tion (, a lead­ing dis­trib­u­tor of sta­tionery prod­ucts, lighters and shavers. Since its found­ing more than 50 years ago, BIC has hon­ored the tra­di­tion of pro­vid­ing high-quality, afford­able prod­ucts to con­sumers every­where. Through this unwa­ver­ing ded­i­ca­tion, BIC has become one of the most rec­og­nized brands in the world today.


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Simplify Your Life with Erica Ehm and BIC Velocity Bold! ($100 Giveaway!!)

Monday, August 20th, 2012

Study Reveals Cana­di­ans Choose the Power of the Pen to Help Orga­nize Hec­tic Lifestyles

BIC Inc. part­ners with multi-faceted mom, Erica Ehm to offer tips and advice on how to sim­plify our lives with hand­writ­ten notes and doable to-do lists

Life is busy.  Work. Gro­cery Shop­ping.  Errands.  House­hold chores.  More errands. Add a child or two and life gets even busier.  Some­times, there’s the need to take a moment, grab a pen and paper, and write a to-do list!

Reliance on tech­nol­ogy for many every­day tasks is at an all-time high, yet a recent national study of adults by BIC, con­ducted by Cana­dian Omnibus, reveals that 85% of Cana­di­ans most often hand­write notes or lists to stay orga­nized.  A global leader and dis­trib­u­tor of ball­point pens, BIC has part­nered with founder/publisher of, Erica Ehm, to help pro­vide sound advice on how to orga­nize our lives with effec­tive hand-written notes and to-do lists.

“From my own expe­ri­ence, I face multi-tasking chal­lenges every day, so I under­stand all too well the impor­tance of hand­writ­ing notes and lists to help sim­plify my life,” says Erica Ehm, an author, actress, jour­nal­ist, busi­ness­woman, mom and wife who jug­gles it all.  “No doubt tech­nol­ogy is impor­tant – but the fact remains that when you write some­thing down such as a to-do list, you seem to get it done!  This leads to a hap­pier more pro­duc­tive and less stress­ful lifestyle within both the work place and home.”


How to Make Your To-Do List Doable

Do you often feel over­whelmed by the amount of work or chores you have to do or do you some­times just for­get to do some­thing impor­tant?  All of these are symp­toms of not keep­ing a proper “to-do list.” There’s no bet­ter feel­ing than check­ing some­thing off your list — Fin­ished! Com­plete! Mis­sion Accom­plished!   To ensure your to-do list guides you through your day, Erica has these time-saving tips!

  • Set aside 10 to 15 min­utes before you go to bed or as soon as you wake up in the morn­ing to jot a to-do list for the day;
  • Keep your list short (under 20 items) and ensure it is on one page and can be car­ried with you wher­ever you go;
  • Try assign­ing tasks to hourly slots, even if exact tim­ing isn’t crucial;
  • Fig­ure out when you are most pro­duc­tive and alert. Sched­ule the more demand­ing tasks dur­ing these times;
  • Sched­ule an easy job after a dif­fi­cult one or a long task after a short one to keep your­self stimulated.
  • Use spe­cific, active verbs when you tell your­self to do some­thing and include as much infor­ma­tion as pos­si­ble (i.e. Phone the den­tist at 555‑1235 to book an appoint­ment the first week of October)
  • Keep a pen and pad of paper by your bed at night.  Write down any ideas or tasks you think of thru the night so you can clear your mind and have a rest­ful, worry-free sleep.
  • Log your com­pleted tasks and revel in your own productivity!

“The process of putting pen to paper for impor­tant notes and lists makes it a per­sonal com­mit­ment and helps retain the tasks more firmly in our minds,” says Erica. “I also believe a person’s hand-writing is expres­sive and very spe­cial and I love receiv­ing hand writ­ten lists and notes from my chil­dren.  Know­ing they took the time to hand­write a note or card for me is very inti­mate and shows thought and care.  Those take pride of place in my office!”

Cana­di­ans Want Hand­writ­ten Praise!

The study also revealed many Cana­di­ans pre­fer to receive a hand­writ­ten note of praise or thanks from each of the fol­low­ing peo­ple com­pared to an email – espe­cially from our family!

Hand­writ­ten Note vs. Email

  • From our Spouse/Partner 64% 7%
  • From our daughter/son 54% 9%
  • From a Fam­ily Mem­ber 49% 17%
  • From a Close Friend 44% 20%
  • From our Boss 37% 25%

Reduce emails and con­nect with fam­ily & friends by send­ing them hand­writ­ten notes, birth­day cards and thank you notes through­out the year.  Include a hand­writ­ten note in your husband’s suit­case before a busi­ness trip and your child’s lunch­box or overnight bag for their first sleep­over.  The sim­ple act of writ­ing a note of thanks and appre­ci­a­tion speaks volumes!

Make a Smooth Tran­si­tion Back to School and Work!

The sur­vey also indi­cates that 90% of Cana­di­ans feel writ­ing smooth­ness and over­all qual­ity are impor­tant fea­tures when using a pen to hand­write a note.  Hand­writ­ing should be smooth and pol­ished and a good qual­ity writ­ing instru­ment is key!  To help Cana­di­ans make a smooth tran­si­tion back to school and work after a lazy, warm sum­mer sea­son, BIC offers the Smoothest Pen in the Uni­verse™ — the Veloc­ity® Bold ball pen.

This retractable pen fea­tures the Easy-Glide Sys­tem® — BIC’s exclu­sive ink tech­nol­ogy, for smoother writ­ing and a more vivid line. Its moulded rub­ber grip and 1.6 mm bold point gives the user writ­ing con­trol when putting pen to an impor­tant con­tract or exam with a more bold, vivid line of ink. Veloc­ity Bold ball pens are avail­able at major retail­ers. Manufacturer’s sug­gested retail price is $4.49 for a pack­age of four.

I received some for review and I love them so much!! I love the way they feel in my hand while writ­ing, the glide so smooth and do not smear, and they come in a gor­geous array of colours!!

About BIC Inc.

BIC Inc. (Canada) is a sub­sidiary of BIC Cor­po­ra­tion (, a lead­ing dis­trib­u­tor of sta­tionery prod­ucts, lighters and shavers.  Since it’s found­ing more than 50 years ago, BIC has hon­ored the tra­di­tion of pro­vid­ing high-quality, afford­able prod­ucts to con­sumers every­where.  Through this unwa­ver­ing ded­i­ca­tion, BIC has become one of the most rec­og­nized brands in the world.

♥→I received prod­uct for review. The opin­ions within this post are of my own and I was not influ­enced in any way. Please do your own research before pur­chas­ing prod­ucts. Your opin­ions and results may dif­fer than mine.←♥

Win It

Enter my sweep­stakes give­away below for a chance to win a $100 give­away fea­tur­ing a vari­ety of BIC Sta­tionery items! Open to Cana­dian res­i­dents only.

How to enter: All entries must be sub­mit­ted using the Raf­fle­copter form below. After you com­plete the easy manda­tory entry, you can do as many bonus entries as you’d like to increase your chances of win­ning. I will be check­ing for dupli­cate entries to make sure it’s fair, and no cheat­ing will be tolerated!

a Raf­fle­copter give­away

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