Mar. 21

Strategic Objectives Scores a Sweet Deal with WagJag!

Strate­gic Objec­tives Scores a Sweet Deal with WagJag!


My all time favorite Cana­dian PR Com­pany, Strate­gic Objec­tives, scored a sweet Ddal with Wag­Jag!

Head­quar­tered in Toronto with asso­ciates across Canada, Strate­gic Objec­tives pro­vides Smart Ideas and Bet­ter Solu­tions to many of Canada and the world’s lead­ing brands includ­ing: The Hudson’s Bay Com­pany; Pfizer; Dyson; M&M Meat Shops; Transat Hol­i­days; Koodo Mobile; Kruger Prod­ucts; Build-A-Bear Work­shop; YUM! Brands; Green & Black’s Organic; Tet­ley Tea; and TOMS, to name but a few.



Named IABC/Toronto PR Agency of the Year in 2011 and 2009 and win­ner of the CPRS Toronto PR Cam­paign of the Year Ace Award in 2011, 2007, 2006 and 2003, Strate­gic Objec­tives has won numer­ous top inter­na­tional awards for cre­at­ing world-leading, brand-building inte­grated pro­grams that deliver mea­sur­able results. It is the only Cana­dian firm to receive the exclu­sive United Nations Grand Award for Out­stand­ing Achieve­ment in Pub­lic Rela­tions and to be named to the PR News Top Ten CSR A-List 2012.


Addi­tional hon­ours include: 12 IPRA Golden World Awards of Excel­lence, includ­ing Most Cre­ative; 25 IABC Gold Quills; three con­sec­u­tive CMA (Cana­dian Mar­ket­ing Asso­ci­a­tion) Awards for Best PR Pro­gram in Canada; and many more. A mem­ber of Pin­na­cle World­wide, the Strate­gic Objec­tives team includes more than 40 PR pro­fes­sion­als in its Toronto offices, includ­ing a fully-bilingual équipe.


Visit and fol­low them on Twit­ter @SO_pr






Cana­dian PR pow­er­house Strate­gic Objec­tives is pleased to wel­come top Cana­dian group-buying site, and, to its ros­ter of blue chip clients. The firm will make news with an inno­v­a­tive strat­egy and a cal­en­dar full of excit­ing PR, social and real-world activ­ity on both a national and regional scale for Wag­Jag this com­ing year.


Strate­gic Objec­tives is well-known for its cre­ative approach and big picture-thinking,” says Sara Burke, assis­tant brand man­ager, Torstar Dig­i­tal, the par­ent for Wag­Jag and Jaunt. “Our part­ner­ship began in 2011 when we launched our online Hol­i­day Gift Shoppe to great response from tra­di­tional and social media, and deal-seekers across Canada. We’re look­ing for­ward to a bright 2012 as we con­tinue to bring awe­some Wag­Jag deals to Cana­di­ans coast-to-coast.”


“We’re delighted to col­lab­o­rate with Wag­Jag and Jaunt and bring new life to their fan­tas­tic space through care­fully crafted tra­di­tional and dig­i­tal tac­tics,” says Deb­o­rah Wein­stein, pres­i­dent, Strate­gic Objec­tives. “Though the deals live online, it’s our goal to bring their hand­picked selec­tion of adven­tures, expe­ri­ences, and ser­vices into the real-world through holis­tic, inter­ac­tive and sus­tained campaigns.”





About Wag­Jag

As one of the largest group-buying sites in Canada, offers deals on every­thing from restau­rants, to spa ser­vices, to adven­tures and more. By bring­ing together a mass group of peo­ple with com­bined pur­chas­ing power, Wag­Jag offers up to 90 per cent off of fea­tured prod­ucts, ser­vices and pur­chases at favourite stores.




About Jaunt
In part­ner­ship with Wag­Jag and Trav­e­lAlerts, Jaunt offers care­fully cre­ated get­away adven­tures, mini-breaks and stay­ca­tions.  With a click of the mouse, Jaunt will pro­vide you with a hand­picked menu of local travel oppor­tu­ni­ties that are expertly planned, pack­aged and priced at up to 60 per cent off.  Each Jaunt offers a com­plete expe­ri­ence that includes hotel accom­mo­da­tions and other delights such as win­ery tours, spa pack­ages, gourmet meals, out­door adven­tures and more.










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