Jun. 07

Step Into Summer AND Your Bathing Suit with Confidence!

BIC® Soleil® Fit­ness Expert shares her tips and tricks on

how to con­fi­dently get bathing suit ready

Sum­mer is just around the cor­ner and Cana­dian women are get­ting their bod­ies ready by mak­ing sure that their legs are in flaw­lessly smooth shape and mak­ing sure their bikini area is trimmed so that they feel their best for swim­suit sea­son. A recent sur­vey of female adults by BIC® Soleil® — an indus­try leader and inno­va­tor for devel­op­ing pre­mium dis­pos­able shavers that meet the needs of women – reveals that nearly 50% of Cana­dian women hate bathing suit shop­ping (only 7% said they loved bathing suit shop­ping).* To help women tran­si­tion into the new sea­son AND into bathing suits with con­fi­dence, BIC® Soleil® has intro­duced its new BIC® Soleil® Shave and Trim, the first 2-in-1 dis­pos­able shaver that allows women to groom all body parts, includ­ing the most sen­si­tive spots, with one product.







“It’s no sur­prise that shop­ping for a bathing suit is an unpleas­ant expe­ri­ence for many women,” says Alli­son Ethier, Cana­dian Fit­ness Cham­pion, Nutri­tion Con­sul­tant and Model. “As some­one who spends a lot of time com­pet­ing and being judged in a bathing suit, I know how impor­tant it is to feel con­fi­dent when show­ing so much skin.”

Alli­son has part­nered with BIC® Soleil® Shave and Trim to encour­age all Cana­dian women to cel­e­brate self-confidence and set their bathing suit bod­ies free for the summer.

“It’s all about pick­ing the right bathing suit that works with your body type,” says Alli­son. “Pair the right bathing suit with sleek legs and a smooth bikini area and you will instantly feel more confident.”




Body Type #1: Straight

“Straight with very few curves, this body type is small all over and needs a swim­suit to add vol­ume and curves to the waist, butt and hips. Great one piece options include cut-out sides, strap­less with ruch­ing at the top and moulded cups or inserts for added lift. For biki­nis, look for a hal­ter or V-shaped top and a bot­tom with fun side ties to add vol­ume to the hips.”


Body Type #2: Pear Shape

“Pear shape body types have an over­all smaller upper body and are larger on the bot­tom. To add bal­ance and cre­ate a more sym­met­ri­cal shape, ‘pin-up girl’ style one-piece swim­suits are a fan­tas­tic option; look for some­thing with a plung­ing neck­line or ruf­fles around the top to draw the eye upward. For two-piece swim­suits, a skirt-style bot­tom works well with a top of the same colour. Go for a darker shade for a slim­ming effect!”


Body Type #3: Curvy/Hourglass

“Curvy/hourglass shaped women are gen­er­ally look­ing for sup­port and cov­er­age in a bathing suit. Try to avoid one-piece suits alto­gether as this tends to cre­ate a boxy look. Go for a top that has seam­ing under the bust; V-shape, hal­ter or one-shoulder are all great options for added sup­port. Darker bot­toms in a solid colour or small pat­tern work well to bal­ance out the figure.”


Body Type #4: Athletic

“For women with an ath­letic shape, look for a swim­suit that has more fem­i­nine cuts and details to bal­ance out a less curvy fig­ure. Any­thing with ruch­ing, detail, and tapered bot­toms in the back will give a curvier appearance.”


Body Type #5: Apple Shape

“Apple shaped women tend to hold weight in the mid-section, with thin­ner arms and legs. To add def­i­n­i­tion to the waist, a one-piece swim­suit with a cute belt is a great option. Also try colour block­ing on the sides, which cre­ates the look of a more defined waist. For two-piece suits, try a hal­ter or deep V shape to bring the eye upward, with an empire bot­tom to accen­tu­ate the waistline.”






Inno­va­tion Now in a Women’s Shaver

When it comes to groom­ing the bikini area, almost half of Cana­dian women between the ages of 18–34 sur­veyed said that they often expe­ri­ence skin irri­ta­tion and red­ness. Using a shaver that has a bikini area trim­mer is an excel­lent tool to trim the area with bet­ter pre­ci­sion and less irritation.

  • Three flex­i­ble blades and a piv­ot­ing head for a flaw­lessly smooth shave
  • Lubri­cat­ing strip with Vit­a­min  E, for a silky smooth shave
  • Slide-on/slide-off trim­mer head for safe, sim­ple and easy bikini trim­ming that allows just the right length
  • Piv­ot­ing head with rub­ber grip for ulti­mate comfort


BIC® Soleil® Shave & Trim is avail­able at most major drug stores and mass mer­chants across Canada ($6.98 — $9.99).


About BIC Inc.

BIC Inc. (Canada) is a sub­sidiary of BIC Cor­po­ra­tion (www.bicworld.com), a lead­ing dis­trib­u­tor of sta­tionery prod­ucts, lighters and shavers. Since its found­ing more than 50 years ago, BIC has hon­ored the tra­di­tion of pro­vid­ing high-quality, afford­able prod­ucts to con­sumers every­where. Through this unwa­ver­ing ded­i­ca­tion, BIC has become one of the most rec­og­nized brands in the world today.


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