Apr. 07

Phones for Food — Free Pizza Pizza Slices


Apr 01, 2011 09:35 ET
Pizza Pizza to Give Away Free Slices All of April

TORONTO, ONTARIO–(Marketwire — April 1, 2011) — Through­out the month of April, Pizza Pizza will give out free slices to any­one who per­forms a good deed: cell phone and hand­held device recy­cling. The company’s pro­gram, Cells for Slices, is cel­e­brat­ing its sev­enth year and has resulted in the col­lec­tion of more than 5,100 devices. All of the pro­ceeds from the recy­cling and refur­bish­ing of used cell phones and hand­held devices go to ben­e­fit Food Banks Canada and the food bank net­work as part of its Phones for Food program.

“A good deed never goes out of fash­ion and, quite frankly, nei­ther does the promise of a free slice,” said Pat Finelli, chief mar­ket­ing offi­cer for Pizza Pizza. “Par­tic­i­pat­ing is easy. Almost every house­hold has at least one used cell phone, PDA or other gad­get that it can donate.”

The pro­gram seeks to re-direct pre­vi­ously used cell phones and hand­held devices from land­fills and encour­age recy­cling of these instru­ments which, if not dis­posed of prop­erly, can be haz­ardous to the envi­ron­ment. All devices are col­lected and processed for parts by GEEP (Global Elec­tic Elec­tronic Pro­cess­ing), with some sold to the refur­bish­ment industry.

The aver­age con­sumer will upgrade their cell phone or hand­held device every two years. Ninety-six per cent of the mate­ri­als in the aver­age device are recy­clable, and a recy­cled or refur­bished device can yield between $2 and $5 for Food Banks Canada.

“Food banks rely on gen­er­ous dona­tions from Cana­di­ans as well as con­tri­bu­tions from local busi­nesses” said Katharine Schmidt, Exec­u­tive Direc­tor at Food Banks Canada. “Cells for Slices is another way for peo­ple to get involved and help us sup­port the 870,000 indi­vid­u­als that access a food bank each month.”

Visit www.pizzapizza.ca to find a loca­tion near you to par­tic­i­pate in Pizza Pizza’s Cells for Slices program.

About Phones for Food

Phones for Food is an award win­ning hand­held device recy­cling pro­gram launched by Food Banks Canada, the national char­i­ta­ble orga­ni­za­tion rep­re­sent­ing the food bank com­mu­nity across Canada. Since its launch in 2003, Phones for Food has gen­er­ated over $600,000 and diverted approx­i­mately 400,000 wire­less devices from land­fills. Funds from this pro­gram sup­port Food Banks Canada and the food bank com­mu­nity, to meet the short term need for food and find long term solu­tions to hunger. For more infor­ma­tion, visit Food Banks Canada — Phones For Food.

Thanks to Wally2009 for sharing!!

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