Canadian Contest ~ Caramilk Canada Can You Keep a Secret?
Posted on June 23rd, 2010 by roxxyroller in Free Contests Canada.
Can you keep a secret? What if you were told that there was lots of money involved if you could? Say $250,000?? Would you be able to keep that secret safe? What about the Caramilk secret? This summer 2010 you could be the lucky one who is the keeper of the Caramilk secret and win up to $250,000 of cool sweet cash!
The gist: Across Canada, 10 random bars of Caramilk chocolate contain a golden key. If you’re one of the 10 lucky chocolate lovers who stumble upon the key, you win an automatic trip to the Cadbury Chocolate Factory in Toronto to see if your key fits the vault’s lock! However, only one key will actually open the vault and unearth the Caramilk Secret. (It’s like a cross between Willy Wonka and the Chocolate Factory and The Sword in the Stone!) If you’re the lucky possessor of the key, you automatically receive $125,000!
“Professor Robert Lloyd has been searching for the Caramilk* Secret ever since he was a child.
When he found out that there were keys hidden across Canada, one of which would unlock the Caramilk* Secret, his hunt went in to over-drive. Upon discovering that the keys were in fact inside Caramilk* bars, he refocused his hunt to stores across Canada.”
The catch: Along with the money, you will also be awarded the envelope containing the Caramilk Secret. If you can resist temptation, and return the envelope untouched and unopened after six months, you will receive an additional $125,000! If you can’t, well, say good-bye to that extra money!
Cadbury is confident that Canadians can keep a secret. The confectionery company is giving consumers the chance to guard the secret of how it gets the soft, flowing caramel inside its Caramilk bar, and the chance at $250,000 through its Key to the Secret Program.
To qualify, consumers need to find one of 10 golden keys that have been placed within Caramilk bars across the country. Each key finder must call a designated hotline to report the key.
At the end of the contest (Aug. 22), each of the 10 key finders will get a chance to unlock the Caramilk Vault at the Cadbury Chocolate Factory in Toronto.
The person with the working key becomes the “Protector of the Secret” for six months and will be given $125,000 along with an envelope that contains the mysterious method.
At the end of the six months the winner will be given an additional $125,000 if the envelope is still “unharmed, untouched, unopened,” said Laura Henderson, associate brand manager, Caramilk
“We don’t think anyone will let down a nation of Caramilk lovers,” added Stephanie Minna Cass manager, corporate communication Canada for Cadbury.
Cadbury will place a key on a billboard at Yonge-Dundas Square in Toronto, and on a mural in Montreal to represent each golden key that has been found. It will also make the announcements in Metro, on Facebook, Twitter, the contest microsite and through PR.
While the contest opened yesterday, a teaser campaign first launched last month on Twitter and Facebook to challenge Canadians to guess what the Caramilk Secret is all about, said Henderson.
The promotion was hidden behind a “virtual curtain” that opened bit by bit, and then on May 31 revealed the Caramilk Key to the Secret promotion.
The Hive developed the creative and promotion, Cossette handled the media buy, Rocket XL created the social media elements, and Strategic Objectives managed media and blogger relations.
Cadbury has guarded the secret for over 40 years, but last year decided to “explain” how it gets the caramel into its Canadian-born chocolate bar.
Follow this sweet contest on the Caramilk website, their Facebook page and Twitter.
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V
July 13th, 2010 at 8:43 pm
Is it a solid key? Or is it printed on paper? How big is it? If you Break the bar can you tell if there is one inside?
V
August 4th, 2010 at 5:31 pm
http://www.melfortjournal.com/ArticleDisplay.aspx?e=2696001
nathan basal
December 2nd, 2010 at 9:31 pm
i really want to win